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BMW i8 Updated For Geneva : News

BMW is updating its plug-in electric hybrid sports car, the i8, with additional standard equipment for the Geneva Motor Show, set to kick off in March. There will be new options for interior styling, and inclusion of the Pure Impulse Experience program, which, according to a press release, comprises “exclusive lifestyle options in the areas of culture, design, travel and gastronomy in keeping with the progressive and sustainable ‘next premium’ approach of the BMW i brand.”

Basically, that means members get benefits like a membership to Club magazine, invitations to attend special events, tips on finding new eco-resorts, and opportunities to dine in some of the top restaurants.

The update coincides with additional international services now available to i3 and i8 customers. Dubbed the 360° ELECTRIC program, i owners may now participate in things like ChargeNow, an expanding charging and payment service with fast-charge stations supporting international roaming. Or there’s ParkNow, the web- and app-based service to help drivers find parking spaces in hundreds of cities across North America, filtering through search results by price, distance, and availability of charging services and car washes. There’s also DriveNow, which arranges car-sharing options among 390,000 registered users in the U.S. and Europe. Finally, BMW is taking on a “second-life” project in the U.S., Germany, and China, whereby lithium-ion batteries that have passed their roadworthiness life cycles are recycled as stationary energy-storage devices.

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Sources : BMW i8 Photo | BMW i8 Article


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