2015 Ram Laramie Limited : Current Models
Here is the second nail in the coffin of the crosshair grille, and more generally, the notion that Ram pickups need to look alike.
The 2015 Ram Laramie Limited isn't here to tow more than the other guy or look good on a worksite; it's here to convert successful, image-conscious buyers' money into a couple tons of chrome-slathered pickup. And Ram doesn't want anyone to forget about it, either.
What is it? Just about the most well-equipped Ram you can buy. The Laramie Limited trim brings full leather seating, an (optional) thick frosting of chrome, and a lot of fancy-looking materials to 1500, 2500, and 3500 models. The aforementioned leather, for example, gets special stitching that looks like hand-painted pinstriping. And the seat map pockets get chrome buckles like those found on fancy Italian luggage.
Little details abound. Grab handles integrated into the A- and B-pillars? Wrapped in leather. Little "Limited" badges everywhere you look remind buyers that they've spent enough to hit the fancy leagues.
That's why there's a 20-inch wide chrome "RAM" badge screaming in all-caps from the tailgate. That's why there's a new porcine-nostrilled billet grille (a flashier take on what we saw introduced on the Rebel) also transmitting the "RAM" message loud enough to get shushed by passing librarians.
And lest the rolling stock be confused with that of a lesser model, new 20-inch forged aluminum wheels set off the 1500 Laramie Limited, and different 20-inch polished aluminum six-spokes grace the Heavy Duty models.
Ultimately, there's zero chance of mistaking the Limited with another profit-maximized trim level.
Which is exactly the point. The Limited isn't a new name—it's been available for a while and as a compliment to the universe of other semi-premium and premium trims, like the Laramie and its Longhorn variant. It's just now firmly ensconced atop the heap.
Add in the new Rebel, and the existing Sport and Outdoorsman (the latter two seem likely to get more individualized appearance treatments in the future), and you can cut the Ram cake as thick or thin as you'd like.
The 2015 Ram Laramie Longhorn 1500 will be available in the second quarter of this year; Heavy Duty versions (the 2500 is shown above) will arrive later as 2016 models.
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Sources : Ram Laramie Limited Photo | Ram Laramie Limited Article