Drive Away 2Day

Alfa Romeo 4C Gets Racy : Videos

The Alfa Romeo 4C Launch Edition is basically a $68,000 carbon-fiber sex object.

Political correctness dictates that this message should be framed in such a manner to appeal to the most diverse possible cross section of potential buyers.

Alfa, however, said, "Screw political correctness" and delivered the two-minute-long video posted below.

It unapologetically targets men—from the driver holding the passenger door open for his girlfriend to the lingerie model juxtaposed with images of the 4C's swoopy bodywork. Token references to quantifiable specs are mentioned, but they're secondary.

Some people will probably freak out and say this messaging is sexist, outmoded and/or exclusionary. But there's a universal truth that no one can deny: sex sells.

And in the 4C's case, that's exactly what Alfa has for sale.

Contact Alfa Romeo
Website  | Twitter  | Facebook | YouTube | Flickr

Contact Road & Track Magazine
Website | Facebook | Twitter | Google+ | YouTube | Pinterest

Sources : Alfa Romeo 4C Photo | Alfa Romeo 4C Article


Post a Comment