Drive Away 2Day

Milan Street Race, By Toyo : Videos

Soccer stars meet supercars in this amazing performance through the alleys and over the rooftops of Milan.

Toyo Tires has launched a promotional video, starring prominent A.C. Milan footballers; Jérémy Ménez, Riccardo Montolivo, Adil Rami, Keisuke Honda and Filippo Inzaghi compete in a city alley race with an Audi R8 fitted with Toyo Proxes T1 Sport.

Filmed in Milan, Italy in a controlled environment with professional drivers the two-and-a-half-minute video went live on YouTube on November 12, 2014.

The famous footballers dribble and pass a soccer ball to each other throughout the streets and rooftops of Milan with masterful skill. The Audi R8, equipped with Proxes T1 Sport high-performance tires, drives through the same streets with a soccer ball buckled in the passenger seat.

Racing in style, it heads for the same goal as the footballers. Who will win? The people of Milan hold their breath!

The video is aimed not only at Milanisti (A.C. Milan fans) and car enthusiasts but the general public as well. Dialogue is kept to a bare minimum, and the fun can be experienced in full, even if the audience does not understand a word of Italian.

Holding “driven to perform” as its brand statement, Toyo Tire & Rubber saw the same commitment to performance in A.C. Milan, and in April 2014 became the first Japanese company to officially support the team as a Premium Sponsor.

A.C. Milan is one of the best football clubs in the world. Toyo Tires, which is one of A.C. Milan’s Premium Sponsors, took great pleasure in commissioning this unique video to simultaneously showcase the amazing performances of both its top quality tire products and A.C. Milan’s footballers.

The video embodies the company’s belief in constantly providing fresh surprises to its audience, says spokesperson Haruhiko Kitagawa.

“We wanted to express how we as a tire manufacturer can be playful and at the same time a serious competitor, just like the A.C. Milan stars. We believe the video not only achieves that, but also captures the joy and beauty of driving with high performance auto gear.”

Contact Toyo Tires
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Contact Audi
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Sources : Milan Street Race Photo | Milan Street Race Article


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