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Jaguar Land Rover Creates Special Ops : News

Jaguar Land Rover has announced that a new division of the British manufacturer will be dedicated to "bespoke commissions," as well as heritage products and apparel. Oh, and the new Special Operations division will also be behind JLR's halo cars from now on.

It's that last one that is the most tantalizing, as the last real halo product to see production from Jaguar was the XJ220. The Range Rover, meanwhile, has always had its own kind of halo reputation, although the Land Rover brand itself has never really gotten into the game with a dedicated model.

According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway over how vehicles are outfitted, with unique paints, trims and other accessories. The new SpecOps division will be run by John Edwards.

"As a business, we are completely focused on enhancing and personalizing the relationship our most discerning and enthusiastic customers have with our brands," Edwards said. "By creating Special Operations we can harness the very best talent and expertise Jaguar Land Rover has – to deliver exceptional products and services our customers will love for life."

The establishment of this new group has also necessitated an investment in a new technical center, to be established in England's West Midlands, which will come to employ a team of 150.

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Sources : Jaguar Land Rover Photo | Jaguar Land Rover Article

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