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The SRT Brand Is Dead : News

Chrysler’s short-lived and amazingly unsuccessful run at an SRT “brand” is over.

Existing SRT products will be folded into Dodge and become the “Dodge SRT xxxx”. Obviously, the Viper will become a Dodge again — which is good news to people who are “Dodge Viper” fans — but there’s also apparently an SRT Journey on the way.

The SRT brand always felt like a bridge too far, the same way “RAM Trucks” feels a little odd. The fact that you couldn’t find a Dodge Challenger SRT on the Dodge website, for example, was more confusing to customers than anything else.

Now we’re firmly back in black. Or red.


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Sources : The SRT Brand Is Dead Photo | The SRT Brand Is Dead Article

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