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Honda Taps First Female Board Member In Diversity Push : News

Honda Motor Co. appointed its first female board member today, looking to inject wider outside perspective into its male-dominated top management as it expands internationally.

Hideko Kunii, 66, is a professor of engineering and gender-equality promotion at Shibaura Institute of Technology.

Honda announced her appointment to the company's 13-member board in a Feb. 24 release. She takes office in June, pending approval at the company's general shareholders' meeting.

She will be the first female director at a big Japanese carmaker; neither Toyota Motor Corp. nor Nissan Motor Corp. have tapped a woman.

Kunii is a software specialist who spent the bulk of her career at the Japanese electronics giant Ricoh Co. She also has a doctorate in philosophy from the University of Texas in Austin.

As part of the shuffle, Honda also promoted Issao Mizoguchi, a Brazilian of Japanese descent, to operating officer. He has worked at Honda's Brazil operations since 1985. He will lead the company's South American business.

The appointments are a nod to Honda's growing dependence on increasingly diverse overseas markets. The company was the first Japanese automaker to assembly cars in the United States, but its executive suite has long been exclusively run by Japanese males.

"We chose someone appropriate regardless of the nationality or gender for a broader perspective," a Honda spokeswoman said.

Honda's changes follow last year's appointment of a foreign board member, former General Motors executive Mark Hogan, at rival Toyota. Nissan, meanwhile, leads Japan's Big 3 with an executive board packed with international talent.

Japanese automakers, as a standard bearer of Japan Inc., sometimes come under criticism for ossified thinking in their often all-male, all-Japanese boardrooms. But they are inviting new viewpoints as they deepen their dependence on new markets.

Honda aims to boost global auto sales to more than 6 million units in the fiscal year ending March 31, 2017, from 4.385 million vehicles forecast for the current fiscal year.

Whereas developed markets account for about 60 percent of Honda's sales today, booming emerging markets are projected to count for more than half in that time frame.

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