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Ford Iosis : Concept Cars

Ford will unveil a head-turning new concept at the Frankfurt Motor Show to express its design strategy for the next generation of European road cars.

Styled from a radical new design brief, iosis* is an exciting four-seater saloon within a muscular coupé profile. iosis follows the recent SAV concept launched at the 2005 Geneva Motor Show in demonstrating the company's new "kinetic" design direction; making future Fords look more sporting, dynamic and exciting.

This startling new design, penned by a team led by Martin Smith, Ford of Europe's executive design director, showcases visual elements that will strongly influence a new generation of Ford products. It is not the precursor to a production model, rather an indicator of future trends.

"Ford products are acknowledged for their class leading driving dynamics, our objective, quite simply, is to express this leadership in our design," said Martin Smith. "We are calling this new language Ford 'kinetic' design, because we believe it expresses energy in motion.


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Sources : Ford Iosis Photo | Ford Iosis Article 

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